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| Verfasst am: 21.07.2025 15:31 |
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Lately, I’ve been diving into how companies measure brand awareness, and it’s clear that this goes far beyond just counting how many people see an ad. Measuring brand awareness means looking at everything from initial reach—the number of eyes on your campaign—to deeper recognition, where people actually remember and connect with your brand. I came across this insightful article that explains the whole process well: https://www.mgid.com/id/blog/how-to-measure-brand-awareness-from-reach-to-recognition-4 It highlights that effective measurement involves combining data points like impressions, surveys, and engagement rates to get a true sense of how your brand resonates. This kind of insight helps marketers focus not only on visibility but also on building genuine connections. If you want to improve your marketing strategy, understanding these metrics is essential, as it allows you to track what’s really working and what isn’t. |
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